Matthew GoodmanLocal advertising has changed dramatically over the years. Digital ads, social media algorithms, and endless online competition have made it harder than ever for small businesses to get noticed. Yet in Central Iowa, one thing remains true: local advertising still works when it’s done the right way.
Matthew GoodmanWhen it comes to marketing your business in Central Iowa, one thing has become clear over the last few years: consumers aren’t just influenced by what they see online or what shows up in their mailbox, they’re influenced by both. Today, the strongest, most effective advertising strategies are the ones that meet customers where they are, on multiple platforms, at multiple touchpoints, and at exactly the right time.
Matthew GoodmanWhen you think of the Valpak blue envelope, you probably think of savings, great deals from local restaurants, auto shops, and home service providers across Central Iowa. But behind every coupon is something even more meaningful: a local business owner working hard to serve their community.
Matthew GoodmanIf you live in Des Moines, Ames, Ankeny, or anywhere across Central Iowa, you probably recognize the iconic Valpak blue envelope when it shows up in your mailbox.