How Valpak of Central Iowa Helps Local Businesses Grow with Targeted Direct Mail
If you’re a business owner in Des Moines, Ames, Ankeny, or anywhere across Central Iowa, chances are you’ve seen our familiar blue envelope land in your mailbox. You might have even used one of the coupons inside to save a few bucks at your favorite restaurant or auto shop. But have you ever wondered how Valpak actually works—or how it could help your business grow?
At Valpak of Central Iowa, we’re not just a national name. We’re a local team, working every day to support small businesses right here in our community. From mom-and-pop restaurants to service-based companies and everything in between, we help Central Iowa businesses get noticed, drive more traffic, and boost their bottom line.
Let’s dive into how Valpak works and why so many businesses across our region trust us with their advertising.
What Is Valpak?
Valpak is one of the most recognized and trusted direct mail marketing services in the country. You’ve likely seen our iconic blue envelope filled with coupons and offers for everything from pizza delivery to oil changes. But there’s much more to it than that.
When a business partners with Valpak of Central Iowa, they get access to a highly targeted and cost-effective marketing tool. We send out professionally designed, eye-catching ads directly into the hands of homeowners in specific zip codes. And we don’t just stop at mail. Every ad also gets listed on Valpak.com and featured in the Valpak app, giving your business added exposure online.
What makes Valpak so effective is that it’s all about smart targeting. We don’t just send your ad to random homes—we help you reach the exact types of customers you want. That means you’re not wasting money advertising to people who aren’t likely to become customers.
Why Central Iowa Businesses Choose Valpak
What sets Valpak of Central Iowa apart is that we’re not a giant call center or a faceless corporation. We live here. We shop here. We drive the same roads, eat at the same restaurants, and cheer for the same teams. Our local insight is what helps us tailor marketing strategies that actually work.
One of the biggest reasons businesses in Central Iowa choose Valpak is because it delivers real, trackable results. We offer call tracking, QR codes, and online reporting so you can see exactly how your campaign is performing. Many of our clients see return on investment within the first mailing—and it only gets better from there.
But beyond the numbers, we hear stories every day from business owners who say Valpak helped them grow when nothing else worked. Whether it’s a new pizzeria in Ankeny trying to get on the map or a long-time HVAC company in Ames looking to book out their fall service calendar, Valpak makes it easier to connect with local customers.
What Types of Businesses Benefit Most?
Valpak isn’t just for one type of business. If you serve a local audience, there’s a good chance we can help you reach them. We work with:
Restaurants and cafes looking to promote specials and increase foot traffic
Auto shops and oil change centers wanting to bring in steady, repeat business
Home service pros like plumbers, roofers, and landscapers who need to reach homeowners
Dentists, optometrists, chiropractors, and other medical offices promoting new patient specials
Local retailers aiming to get more customers through their doors
Even if you’re in a niche industry, there’s probably a way we can craft a campaign that fits your goals and budget.
The Local Advantage: More Than Just Mail
At Valpak of Central Iowa, we pride ourselves on being more than a mail service. We're a true marketing partner. We take the time to get to know your business and create a campaign that’s customized to your needs. From the initial consultation to final delivery, everything we do is designed to make your life easier and your marketing more effective.
We also understand that today’s consumers are online as much as they are offline. That’s why we offer digital marketing services to complement your direct mail campaign. Whether you need help with Google Ads, display advertising, social media, or SEO, we’ve got the tools and expertise to help you grow across every channel.
Combining digital and print means your brand stays top of mind no matter where your customers are—at the mailbox or on their mobile phone.
Why Direct Mail Still Works in 2025
It’s easy to assume that in a world of smartphones and social media, direct mail might feel outdated. But the reality is quite the opposite. Direct mail has seen a strong resurgence because of how tangible and personal it feels.
Did you know that more than 80% of households read or at least scan the mail they receive each day? That’s a level of engagement most digital platforms can’t compete with. And when your business lands in the Valpak envelope—surrounded by trusted brands and real savings—it adds instant credibility.
Plus, our Valpak households in Central Iowa tend to be strong spenders. They’re homeowners, family decision-makers, and people actively looking for ways to save. When your coupon or offer shows up in their mailbox, it’s more likely to be seen, saved, and used.
Real Results from Local Clients
We’re proud to say that many of our Central Iowa clients return to Valpak month after month. Some have been with us for years.
One restaurant owner in West Des Moines told us that their Valpak coupon consistently brings in more first-time diners than any other form of advertising. A local roofing company in Altoona shared that they were booked out for weeks after their first Valpak mailing. These aren’t just one-off success stories—they’re the norm when businesses partner with us strategically.
Ready to Grow? Let’s Talk.
Whether you’re trying to increase foot traffic, book more service calls, or simply get your name out there, Valpak of Central Iowa is here to help. We offer flexible packages, expert guidance, and a deep commitment to helping local businesses thrive.
It starts with a simple conversation. We’ll get to know your business, your goals, and your audience. Then we’ll put together a custom plan to help you get results—without breaking the bank.
We proudly serve Des Moines, Ames, Ankeny, Waukee, Urbandale, Altoona, West Des Moines, Indianola, and surrounding areas.
Visit ValpakOfCentralIowa.com or give us a call today. We’d love to learn more about your business and show you how Valpak can make a difference.
Let’s grow Central Iowa together—one mailbox at a time.
